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Virtual Vandalism: Jeff Koons’s ‘Balloon Dog’ Is Graffiti-Bombed

Snapchat did not immediately reply to New York Times requests for comment.

In a video posted to Instagram, Mr. Errazuriz explained why he had questioned Snapchat’s collaboration. “For a company to have the freedom to GPS tag whatever they want is an enormous luxury that we should not be giving out for free,” Mr. Errazuriz said. “The virtual public space belongs to us, we should charge them rent.”

Defacing artwork in the name of protest has a long history. In 2012, Wlodzimierz Umaniec vandalized a Mark Rothko painting, in what he said was an act of “Yellowism,” an artistic art of appropriation comparable to the work of the French artist Marcel Duchamp.

Mr. Duchamp’s own “Fountain,” a factory-made urinal that is considered the cornerstone of Conceptual Art, was attacked by a Frenchman who said his intervention had been a piece of performance art.

While Mr. Errazuriz’s message was about using art vandalism as a form of protest, art institutions have also started used technology to battle vandalism. This year, in an effort to curb graffiti on the walls of the Santa Maria del Fiore cathedral in Florence, Italy, known as the Duomo, officials installed tablets and invited visitors to leave messages digitally instead.

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