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Tag Archives: Facebook’s

Executive Behind Facebook’s China Charm Campaign Is Out

Ms. Moser’s departure, after she failed to achieve any major breakthrough in China, underscores the challenges, and setbacks, Facebook has faced as it seeks to gain entry to one of the world’s largest — and most closed off — internet ...

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In Some Countries, Facebook’s Fiddling Has Magnified Fake News

The changes are being made as the company finds itself embroiled in a larger debate over its role in spreading fake news and misinformation aimed at influencing elections in the United States and other nations. Facebook said these News Feed ...

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State of the Art: The Difficulties With Facebook’s News Feed Overhaul

These questions don’t mean that Mr. Zuckerberg’s new plan will fail. But if he really does want to make the time we spend on Facebook count as “time well spent,” I suspect Facebook will have to change much more radically ...

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How Facebook’s Ad System Works

Facebook was part of a gradual but significant change in online advertising over the past decade. As more people have moved more of their online activity from PCs to mobile phones, the lines between ads and organic content have continued ...

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Facebook’s Russia-Linked Ads Came in Many Disguises

So when I confronted #Blacktivist for pushing a #FreddieGray rally in #Baltimore I was disrupting an op from #Russia?https://t.co/Wso8RSyYqtpic.twitter.com/x2BwmtzHeM NYT > Technology

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Amid Facebook’s Troubles, Message to Advertisers Stays Consistent

That disconnect was on display on Wednesday night, as Facebook advertising executives mingled with reporters at the upscale 1 Hotel Central Park over cocktails and passed snacks that included duck confit taquitos and salmon caviar pancakes. Just before the event ...

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Facebook’s Ad-Targeting Problem, Captured in a Literal Shade of Gray

It illustrates the blurry lines and policing challenge that confront Facebook in its ad targeting. And after a year in which the social network has accepted more responsibility to crack down on false or offensive material, and last week, when ...

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The Shift: Facebook’s Frankenstein Moment

Facebook is fighting through a tangled morass of privacy, free-speech and moderation issues with governments all over the world. Congress is investigating reports that Russian operatives used targeted Facebook ads to influence the 2016 presidential election. In Myanmar, activists are ...

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Advertising: Making Video Ads That Work on Facebook’s Silent Screen

“If you’re a creative person, this is an extraordinary time to be in the opening chapters of quite an extraordinary development platform,” said Mark D’Arcy, chief creative officer of Facebook’s Creative Shop, which helps companies tailor their ads to the ...

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Feature: Inside Facebook’s (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine

“It’s like a meme war,” Rivero says, “and politics is being won and lost on social media.” In retrospect, Facebook’s takeover of online media looks rather like a slow-motion coup. Before social media, web publishers could draw an audience one ...

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