Steak-umm, the “frozen beef sheets” company, began its battle for verification last August when the brand’s head of social media started using memes to garner attention.
The Pennsylvania-based food firm tweeted about its hard-earned victory for verification on Monday.
“OPERATION #VERIFYSTEAKUMM WAS A SUCCESS YOU SAVAGES,” the post reads.
Steak-umm’s 26-year-old social media maven — revealed by the Philadelphia Inquirer as Nathan Allenbach — waged his “verify Steak-umm” campaign through consistent meme-filled tweets at Twitter, persistently questioning the platform’s denial of that elusive blue check.
The Twitter verified checkmark is reserved for accounts of public interest to let people know that they are authentic. Twitter’s help center says that the check is typically donned on accounts “maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.”
But Twitter halted its verification process in November, a decision that Steak-umm referred to as “a publicity stunt to give them the public excuse to shut the department down because #VerifySteakUmm was putting the pressure on.”
During its struggle, Steak-umm’s Twitter followers grew past 13,000, an audience that Allenbach entertained for months with creative posts.
Here are some of Steak-umm’s best moments.