SAN FRANCISCO – Enjoy is hoping iPhone 6S will put the startup on the consumer map.

The company, which was launched last spring by former Apple Store guru Ron Johnson, sells a range of electronics that come with at-home delivery plus an hour of tech tutoring. Most goods are familiar items such as Sonos music systems and GoPro cameras, but thanks to a partnership with AT&T Enjoy is an outlet for consumers interested in purchasing Apple’s hot new iPhone, which broke its own records over past weekend selling 13 million units.

“We’ve very excited about this week, because we think it’s an opportunity for consumers to really discover who we are and what we can offer,” says Johnson, whose company raised a Highland Capital-led round of $50 million in August, bringing its funding tally to around $80 million. Enjoy currently operates in San Francisco and New York.

Johnson, whose career soared as the architect of Target’s brand makeover and designer of the Apple Store experience, will be among four tech-world panelists at USA TODAY’s Change Agents Live event Sept. 29 at the Nasdaq Entrepreneurial Center. For more information on Johnson’s newest venture, see our profile below:

Read or Share this story: