For LeBron James, a marquee Christmas Day TV matchup was not enough. He is delivering a virtual reality gift, too.

The new virtual reality “experience,” developed with an assist from Oculus and Samsung, lands today on Samsung Gear VR. The 12-minute-plus program entitled Striving for Greatness: An Uninterrupted Original documents the NBA star’s process entering his 13th professional season.

Viewers can download the VR video in the Oculus Store and on Samsung Milk VR and watch using Samsung’s Gear VR, the $99 headset launched last month. The Gear VR is powered by Oculus uses the latest Samsung devices such as a viewer the Galaxy Note 5, Galaxy S6 edge+, S6 and S6 edge.

The program is developed by Oculus Studios and Uninterrupted, an athlete-supported video site started earlier this year by James and sports news outlet Bleacher Report. Those without Samsung’s Gear VR can watch the video elsewhere including Uninterrupted’s Facebook page.

Follow Mike Snider on Twitter: @MikeSnider

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