Donald Trump certainly has no shortage of haters and that’s not just because he’s the President of the United States.
He has a long history of stirring up controversy and polarizing the groups he comes into contact with. Whether you love him or hate him, there are certainly some things that you can learn about how to strategically deal with haters when they appear.
If you’re a celebrity, entrepreneur, thought leader or public figure, you’re bound to wind up with some haters eventually. That’s just the nature of our socially connected world.
So here are three interesting observations about strategies Trump employs to make the best of haters and even use some of their venom to further his cause.
As I share these concepts I will share some thoughts from the perspective of an entrepreneur that may be useful in dealing with your haters or troubling customers.
1. Separate the big fish from the little fish
Donald Trump has a lot of haters. However, he recognizes that some of them aren’t worth going after or wasting his time with. Some of his haters, though, are individuals who carry influence in the world, and those are the ones he does take notice of.
Obviously the little fish don’t really matter and letting then rant doesn’t really effect him or his brand. It would be a waste of time and resources to respond to them.
As an entrepreneur and business owner, I have also found that some customers just take up too much effort to satisfy. No matter what you do to please them they remain unhappy.
I am not necessarily saying that these people are haters. But they do take up vast amounts of time and energy. You are better to fire them and spend your time on customers that return more value and satisfaction. Remember you are running a business not a babysitting service.
Lesson for you: Some haters and unsatisfied customers aren’t worth your time or attention.
2. Call out the big fish and put them under examination
In his book “The Art of the Deal,” Trump shares multiple times that he does not back down from a fight and will use any means, including legal remedies, to win where he believes he is justified.
Certainly we could see his efforts thus far in his political career as he has followed this same strategy: Defending himself head-on and then deflecting the public to look more closely at his haters has often taken credibility away from them.
In some cases, I believe Trump’s aggressive stance against his haters has caused them to consider more carefully voicing a public complaint against Trump. The fear is that if you become vocal, you will become vulnerable.
As entrepreneurs, we don’t want our dissatisfied customers to become vocal against us. Even if we have no intention to do business with them again — and even if you are right. Many entrepreneurs, and myself included, have been abused by people who feel entitled and have become haters. Often the only way to defuse these kinds of people is to address issues head-on.
Now I want to be clear: I am suggesting that your boldness comes after understanding the situation. Start with empathy, understanding and try and fix any misunderstanding, but if the customer cannot or will not be satisfied and becomes a vocal hater, you need to put a stop to it.
Lesson for you: Don’t be afraid to address the concerns of your haters head-on.
3. Donald Trump uses the heat from his haters to get things done
Not only can we be sure that the pressure from President Trump’s haters has him working hard to prove himself, I believe he uses his haters to his purposes. In other words, he allows for their attacks to stand as a distraction for other efforts he is making elsewhere. Some of his actions, if left alone to analyze without the distractions of the battles with his haters, would draw more scrutiny.
Whether or not you agree with his choices and decisions, you must agree that Trump understands where his haters fit in with his plans. He does not fear them and he has used them in productive ways in the past. I expect that he will continue to do so.
As entrepreneurs, it is important that we let our haters or dissatisfied customers spur us on to a better and more productive business. One of my mentors once told me to listen carefully to the messages of my critics because it was the most inexpensive way for my company to conduct research and development into what my customers wanted or felt was lacking in the marketplace. I believe in many cases that Trump does the same thing.
Lesson for you: Learn to use your haters and dissatisfied customers to create productivity.
In conclusion, there is a way to destroy your haters and dissatisfied customers once and for all. And that is to simply provide so much value that your haters change their mind. Hopefully this is a concept that President Trump can work into his term as President.
Douglas Vermeeren is considered one of the top leaders in sales, personal development and achievement psychology. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers. Douglas Vermeeren is the creator of “Learn to Sell or You’ll die” program which helps you sell more. Vermeeren is the author of three books in the “Guerrilla” marketing series and one in the “Dummies” book series. He is also the creator of the personal development films “The Opus,” “The Gratitude Experiment” and “The Treasure Map.” Enterprise magazine calls him Canada’s Tony Robbins! He is the regular featured achievement expert on FOX, FOX Business, CNN, ABC, NBC, CTV, CBC and others.
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