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Hearst gets a share of the Caitlyn Jenner magic



Monday, December 7, 2015, 4:00 AM

Caitlyn Jenner appears on the cover of Vanity Fair magazine.Annie Leibovitz exclusively for Vanity Fair

Caitlyn Jenner‘s love affair with Condé Nast looks to have been a summer fling.

Everyone’s favorite transgender superstar has had a very cozy relationship with the blue-chip publishing house since revealing her new identity on the July cover of its Vanity Fair.

Since the now-iconic “Call Me Caitlyn” cover, Jenner has opened her home to Condé Nast’s Architectual Digest and received a Glamour magazine “Woman of the Year” award.

But [email protected] has learned that Jenner — one of the biggest, and best-selling, media figures of the year — is finally showing a little love to Condé Nast’s archrival, Hearst.

We’re told that the reality star and Olympic hero has starred in a photo shoot for Elle — the top competitor to Conde’s Vogue — along with two of the execs behind her E! docu-series, “I Am Cait.”

Insiders say NBC Universal chairwoman Bonnie Hammer, along with Frances Berwick — the company’s president of lifestyle networks, which includes E! — will join her in the story.

The source said the power women posed together for the magazine at Milk Studios in the Meatpacking District sometime in the last two weeks.

Caitlyn Jenner attends the 2015 Victoria's Secret Fashion Show at Lexington Avenue Armory on November 10, 2015 in New York City.Dimitrios Kambouris/Getty Images for Victoria’s Secr

Caitlyn Jenner attends the 2015 Victoria’s Secret Fashion Show at Lexington Avenue Armory on November 10, 2015 in New York City.

Cornering the Caitlyn market has been a major coup for Condé Nast in an ultracompetitive magazine market. According to the Wall Street Journal, the Vanity Fair story alone had a record 9 million unique viewers in its first 24 hours online and 24 million in the month. The paper said the July issue of the magazine sold 432,000 copies on the newsstand, making it their best-selling cover in nearly five years.

Their rivals at Hearst Tower have doubtless been hankering for a little of the Jenner media magic — dubbed “the Caitlyn Effect” — for some of their titles as well. “There’s bitter competition between Hearst and Condé for exclusives with the massive success Condé has had with Caitlyn, it stings to be left out in the cold,” a media insider told us. Hearst and NBC did not respond to requests for comment.

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