NEW YORK DAILY NEWS
Wednesday, December 23, 2015, 12:54 PM
Christmas isn’t just for the kiddies as one department store in Canada has proven.
Toronto’s Yorkdale Shopping Centre has given jolly old St. Nick a dramatic makeover — trading his sprawling waistline for a chiseled physique and dowdy red suit for this current season’s threads.
Paul Mason, the white-haired male model that is upping Santa’s cool factor, first threw the Internet into frenzy by posing in a red cropped leather jacket.
The viral image kicked off a charitable campaign in which the retailer has pledged a $ 1 donation to Sick Kids Foundation (up to $ 10,000) for each selfie shared with the #YorkdaleFashionSanta hashtag.
Needless to say, drool-worthy photos like this:
A photo posted by Yorkdale Style (@yorkdalestyle) on Dec 10, 2015 at 6:35am PST
A photo posted by Yorkdale Style (@yorkdalestyle) on Dec 18, 2015 at 9:30am PST
A photo posted by Yorkdale Style (@yorkdalestyle) on Dec 1, 2015 at 6:34am PST
…have the social media world clamoring for a picture, even Justin Bieber.
The “Sorry” singer, 21, took a break from his grueling schedule to snag a selfie with the hot Santa on Dec. 19.
A photo posted by Yorkdale Style (@yorkdalestyle) on Dec 19, 2015 at 6:00pm PST