SAN FRANCISCO — Facing growing competitive pressures, Dropbox has dumped two of its flagship products: email service Mailbox and photo-sharing service Carousel.
“Building new products is about learning as much as it’s about making. It’s also about tough choices,” Dropbox founder Drew Houston said in a blog post. “Over the past few months, we’ve increased our team’s focus on collaboration and simplifying the way people work together. In light of that, we’ve made the difficult decision to shut down Carousel and Mailbox.”
Dropbox said it would include “key features” from Carousel in the Dropbox app and incorporate new ways to communicate learned from Mailbox.
Mailbox shuts down Feb. 26 and Carousel on March 31.
Both services faced intense competition and did not attract critical mass.
Dropbox rolled out Carousel with a splashy press conference in 2014.
At the time, Dropbox was looking to give people new reasons to use its cloud-based storage and collaboration service as it faced rising competitive pressures from Google and Microsoft as well as rival Box. Dropbox said Carousel and an expanded rollout of its Mailbox app were just the beginning of Dropbox launching a new wave of independent apps to help users save on time and frustration. Now Dropbox is rolling back that strategy.
Dropbox bought sizzling hot email startup Mailbox for $100 million with much fanfare in March 2013. The goal of Mailbox was supposed to fix the drudgery of email on mobile devices.
Mailbox users mourned on Twitter.
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