Home / Top Story / Derek Jeter didn’t want his underwear line ‘too gay’

Derek Jeter didn’t want his underwear line ‘too gay’


Tuesday, December 15, 2015, 5:56 PM

Derek Jeter arrives at the RevolutionWear's FRIGO Launch Pop-Up Experience in NovemberDave Kotinsky/Getty Images

Derek Jeter arrives at the RevolutionWear’s FRIGO Launch Pop-Up Experience in November

Derek Jeter reportedly didn’t want his luxury underwear line pitched to the gay market.

The allegation was made in a cross-complaint against the Yankee icon filed Monday in Delaware by Swedish underwear company Frigo.

“(Jeter) demanded that (Frigo) not market to the gay community and states that he did not want the Frigo brand to be ‘too gay,'” the paperwork first reported by TMZ.com said.

Jeter, 41, has been locked in a multimillion-dollar legal battle with Frigo over claims he backed out of a deal to promote the swanky skivvies.

He’s being sued by the company in Sweden and filed his own lawsuit against Frigo, also known as RevolutionWear, in Delaware last month.

Frigo’s Monday filing answered that sealed lawsuit and filed the counterclaim, a source in Delaware Chancery Court confirmed to the Daily News.

Alex Rodriguez’s lawyer Joe Tacopina retained by luxury underwear brand in lawsuit against Derek Jeter

The company reportedly claims Jeter also had a problem with rapper 50 Cent acting as a brand ambassador because he believed it would make the brand “too urban.”

“Wow, guess I’m not a Yankees fan anymore. LETS GO METS,” Fiddy said in a response posted on Instagram last month.

A rep for Jeter declined comment to The News on Tuesday.

Jeter reportedly told TMZ that Frigo’s claims are “categorically false” and he’s disgusted by the accusations.

Derek Jeter allegedly didn't want his line of underwear to be "too gay" or "too urban."Desiree Navarro/WireImage

Derek Jeter allegedly didn’t want his line of underwear to be “too gay” or “too urban.”

Derek Jeter backed out of deal to promote Swedish underwear line Frigo because 50 Cent would make it look too ‘urban,’ lawsuit alleges

A lawyer for RevolutionWear stood by the company’s Monday filing.

“Derek Jeter defrauded RevolutionWear, blatantly breached the fiduciary duties he owed to it and utterly failed to perform his contract with the company,” lawyer Joseph Tacopina said in a statement to The News.

“According to RevolutionWear, Jeter’s misconduct caused the company to incur losses of at least $ 30 million, which the company is seeking as damages in this suit, along with punitive damages for his fraudulent conduct,” he said.

“We look forward to cross-examining Jeter and his representatives under oath to expose his alleged frauds to the public,” he said. “We also have numerous witnesses who are waiting for their chance to testify about his alleged frauds and misconduct.”


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