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Brazilian company promoting black toilet paper accused of racism

A Brazilian manufacturing company that launched a campaign promoting a brand of black toilet paper featuring a white woman has been accused of racism.

Santher, a manufacturing company based in São Paulo, launched the Personal VIP Black toilet paper with the slogan “Black is Beautiful” on Monday.

The ad features Brazilian actress Marina Ruy Barbosa — who is white — sporting the black toilet paper over her naked body.

People have condemned the company of misrepresenting the “Black is Beautiful” movement from the 1960s.

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“People died for this expression to be revered to this day,” Brazilian writer Anderson França wrote in a Facebook post. “People are still dying and this expression is more important and vital than ever before. But in Brazil, if you type #blackisbeautiful you will find butt paper.”

“In Brazil #Blackisbeautiful is not a cause, now is toilet paper. Where do black lives matter?” Twitter user Flávia Soares wrote.

“We see racism in everything or are they conveniently blind?” another user wrote.

The company issued a statement on its website apologizing for the use of the slogan and said it had no “intention of provoking a racial dispute.”

Santher added that it has pulled the slogan from its product campaign.


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