Malibu fashion icon Barbie openly supported LGBT rights on her Instagram, wearing a “Love Wins” shirt.
The shirt — with the phrase the LGBT community has rallied around in the national and global fight for marriage equality, emblazoned in rainbow-colored letters — was made by fashion blogger and designer Aimee Song.
“Proud to wear this “Love Wins” shirt with @songofstyle!” the caption on Barbie’s Instagram said.
Song, who created the shirt for Pride Month in June, wrote a book called “Capture your Style” and was featured on Forbes’ 30 Under 30, both in 2016. She boasts more than 4.7 million followers on her Instagram (Barbie has just over 1.8 million) where she shares her fashion and jewelry lines and her travels.
Mattel told the Daily News, “We are an inclusive brand that celebrates diversity, kindness and acceptance. We are proud to partner with Aimee Song, a top fashion influencer, and promote her t-shirt collection.”
In addition to her shirt being featured on Barbie’s page, Song was also made into a Barbie herself, which appears in four Instagram images with Barbie, including two where both dolls are wearing the shirt.
Song shared the photo of her doll with Barbie on her own Instagram, saying, “Me and @BarbieStyle supporting equal rights because #LOVEWINS. Or as some of you have speculated, maybe we’re secretly dating.”
The Love Wins design gives half the proceeds to the Trevor Project, which works to prevent suicides among LGBTQ youth.
Barbie dolls throughout the year
Many Instagrammers were thrilled to see Barbie support LGBTQ rights and even speculated this meant she was queer, lesbian, or bisexual herself.
“I’m buying a Barbie just because of this,” said @ayooocurlyy.
“Barbie? “MORE LIKE BAR-BI,” wrote @festive.nightmares.
“All this time I thought Barbie was Ken’s beard,” said @jasfaithhand.
Song’s doll doesn’t seem to be available for purchase yet, but other inclusive Barbies include the “Shero” line — featuring Ibtihaj Muhammad, U.S. Olympic fencer, the first Barbie to wear a hijab on sale next year and director Ava Duvernay — as well as the Barbie Fashionistas line which includes a wider range of body types, skin tones, and hair styles than the original Barbie line.