LAGUNA BEACH, Calif. – Apple Music’s free 90-day trials began running out a few weeks ago, and the company has kept 6.5 million subscribers who decided to keep paying for access to subscription music.

The service, which had announced 11 million users during the first trial in July, now has 15 million total users of the service, said Apple CEO Tim Cook at the Wall Street Journal’s WSJ.D Live conference Monday night, The remainder include people on free trials.

Apple Music was expected to lose subscribers after the free trials expired.

Cook said he’s happy with the results. “It’s going well.”

Apple Music launched in June as a $9.99 monthly service offering unlimited access to the world’s music, competing with the likes of Spotify and Rdio.

Meanwhile, Apple has been mum about its plans to design an electric, self-driving car, despite many press reports joining Apple with companies like Tesla, Google and others who are exploring this new frontier.

At the session, Cook declined to talk about its plans, but for the first time, spoke at length about changes the automobile industry.

“When I look at the automobile, I see that software becomes an incredibly important component of the car,” he said. “In the future, you see autonomous driving becoming important in the future. So a lot of the major technologies in the car shift from today’s combustion engine centric kind of focus, and so it would seem like there will be massive change in that industry.”

Turning to current products, Cook announced that pre-sales for the revamped Apple TV begins Monday, and that the $149 product will be available the following week.

The set-top box will bring apps to TV viewing, and offer voice control search via Apple’s Siri personal digital assistant.The current Apple TV sells for $69.

Cook said the new Apple TV is a platform that could change the way people find the shows they want to watch.

“Linear TV is going,” he said. “The channel watching experience is going away.”

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