NEW YORK DAILY NEWS STAFF
Updated: Thursday, February 18, 2016, 12:13 AM
The Yankees fired the latest salvo Wednesday in their continuing battle with StubHub, announcing that they will no longer accept print-at-home tickets for all games in the Bronx this season.
The team says the reason is simple: The ban on print-outs will protect fans from buying bogus tickets. The move forces StubHub clients to pick up official tickets at the company’s ticket office outside Yankee Stadium or use their cell phones to gain entry to the ballgame.
There are, however, other reasons why the team, which had been locked into a legal battle with StubHub for years over the resale of tickets, is banning print-at-home ducats: Such tickets are usually cheaper than face-value tickets purchased directly from the Yankees, undercutting one of the team’s revenue streams.
In January, New York Attorney General Eric Schneiderman released a report about the secondary ticket market, and according to Bloomberg, Schneiderman was looking into anti-trust violations in relation to the ticket floors.
Ticketmaster is the team’s official ticket resale partner, and the company sets a price floor that ensures tickets the partnership sells will be more expensive than those offered by StubHub, where tickets can be sold for virtually any price. The decision to ban print-at-home tickets severely limits StubHub clients’ options.
The Yankees last season led the American League in attendance for the 13th straight year – every season since 2003 – though average attendance fell below 40,489 at the new Stadium for the first time since the ballpark opened in 2009.
Last year, the Yankees, who lost the American League wild-card game to Houston, drew 3,193,795 fans, according to baseball-reference.com — an average of 39,430.