NEW YORK DAILY NEWS
Friday, January 1, 2016, 6:19 PM
A billboard for a dating website called wherewhitepeoplemeet.com drew stares along a highway in West Valley City, Utah.
A dating site created specifically for white people is drawing some stares with their weirdly placed billboard in West Valley City, Utah.
The billboard, featuring an image of a white couple smiling and hugging, is adverting a new dating site called wherewhitepeoplemeet.com — which became a viral sensation this week.
The word-of-mouth marketing appears to be working: enrollment more than doubled to 77 members by Friday afternoon, up from 35 just 24 hours prior.
The official launch date for the new dating website is unknown – with the site’s Twitter page announcing numerous different dates.
The site has four levels of membership — ranging from free to $ 69 for full access to the site for anyone 18 and older — but it apparently is configured only for straight white people.
The site’s search allows only women to search for men and allows men to search only for women.
Members of the site that are listed as married are in luck — the site seems to welcome polyamorous inquires. One member listed as married — whose profile was later deleted — used a name that referenced a sex act and had a profile image showing him in blackface, according to the Salt Lake Tribune.
While the name targets white people, the site’s operator says that anyone can join as long as they abide by all the rules and regulations.
The launch date of the site is unknown. Tweets about it date back to September 2015 but the account went silent until Thursday, when an image of the billboard went viral online.
Social media circulation may have helped boost membership, but it drew negative reactions from Twitter users.
“$ 4 to meet fellow white supremacists seems a bit steep considering how easy Trump has made it for you to be open about it,” user @alexpow tweeted to the site’s official Twitter handle.
NAACP Salt Lake branch President Jeanetta Williams called it “odd” to have such an ad in a state that is 91 percent white, according to 2014 census estimates.
“I just thought it was kind of strange they would put it in Utah,” she told the Salt Lake Tribune.
“A large population here is white. So you’re going to put up billboards here so you can meet other white singles? Every day you can meet white singles.”
Williams said she didn’t find the website or billboard to be hostile to people of color who live in the area.
Other niche dating sites target specific professions or interests.