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Tag Archives: Console

Nintendo Switch, and the Unconventional Hype for an Unusual Game Console

Nintendo ditched the usual playbook with Switch. E3 takes place in late spring, and new consoles usually go on sale either that fall or the subsequent one so they arrive in time for the holiday gift-giving season. Nintendo surprised everyone ...

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Bits Blog: Former Xbox Chief Robbie Bach on Console Battles

SEATTLE — Robbie Bach has felt the highs and lows of the video game business. Mr. Bach, a former Microsoft executive, helped create the Xbox, and with it arguably Microsoft’s most successful new consumer business of the past 15 years. ...

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