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Tag Archives: Advertising

YouTube Drops Online Star Logan Paul From Premium Advertising

Photo Top YouTube stars like Logan Paul are known for pushing the envelope with outlandish behavior. Credit Kevin Mazur/Fox, via Getty Images SAN FRANCISCO — YouTube said on Wednesday that it had dropped Logan Paul, one of its most popular ...

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Twitter Bans Two Kremlin-Backed News Outlets From Advertising

Twitter, along with Facebook and Google, is now at the center of congressional investigations into the Russian intervention in the 2016 election. Kremlin-linked operatives deployed paid human “trolls” and hordes of fake accounts on Twitter and Facebook to push news ...

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Advertising: With Literary Support, Xerox Asserts Its Modern Relevance

“They had a cultural footprint as a brand that was pretty big and vivid,” said Kevin O’Neill, an advertising professor at Syracuse University. But the company has had to reinvent itself as other tech companies have caught up. Xerox was ...

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Advertising: The Online Video View: We Can Count It, but Can We Count on It?

“It’s really hard to say what is comparable to what,” he said. Those who post videos can afford to look at these shifting definitions of what counts as a view with at least a modicum of humor. But for the ...

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Advertising: Making Video Ads That Work on Facebook’s Silent Screen

“If you’re a creative person, this is an extraordinary time to be in the opening chapters of quite an extraordinary development platform,” said Mark D’Arcy, chief creative officer of Facebook’s Creative Shop, which helps companies tailor their ads to the ...

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Bits: Daily Report: Live Video Is Where the Advertising Bucks Are

Photo A depiction of what live streaming a Wimbledon event would look like on Twitter. Online video — and especially live video — has become a promised land for a bevy of internet companies. Live-streamed video brings an immediacy and ...

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Twitter, Grappling with Anemic Growth, Tries to Bolster Its Advertising Business

Photo Jack Dorsey, Twitter’s co-founder and chief executive, in Sun Valley, Idaho, this month. Credit Drew Angerer/Getty Images SAN FRANCISCO — This week brought a stark reminder of what can happen to internet businesses that are overtaken by rivals: Yahoo, ...

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Advertising: Picture This: Marketers Let Emojis Do the Talking

Photo Taco Bell is using emojis to connect with consumers. The condom brand Durex has used World AIDS Day as a marketing hook for years, but for the most recent edition it tried something different: a condom emoji. Durex said ...

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Advertising: A Home Rental Service Mocks the Competition

Photo HomeAway’s new campaign doesn’t mention the company’s main rival, Airbnb, but the implication is clear when it asks: “It’s your vacation, why share it?” Credit HomeAway Guests cringe on a couch while a bathrobe-clad homeowner clips his toenails. A ...

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Advertising: Marketing in the Moments, to Reach Customers Online

Photo Campari America used Kiip, a San Francisco firm that places ads in mobile apps, to promote its Skyy vodka. MOMENTS are having a moment in advertising. Or at least a micromoment. As people flit from app to app online, ...

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