NEW YORK DAILY NEWS
Friday, November 27, 2015, 12:57 PM
Turns out Americans listened when REI told Black Friday shoppers to take a hike.
The day after Thanksgiving, about a month after the outdoor recreational gear chain announced it would close all 143 of its stores Black Friday to encourage staffers and shoppers to get outside, fans of the effort heeded the call.
Passing on parking lots in favor of parks instead, outward-bound social media users tweeted picturesque images of their great escapes Friday, using REI’s hashtag, #OptOutside.
Outward-bound social media users tweeted picturesque images of their great escapes Friday, using REI’s hashtag, #OptOutside.
“Shopping can wait,” tweeted Brian Switek alongside a photo of a sunny terrain.
Another Twitter user, Emily Schmeig, captioned a photo of a sunrise at the beach, “Taking in the first rays of a brand new day #OptOutside.”
REI announced in October that its 12,000 employees will get a paid day off on the busiest shopping day of the year.
On Friday, the company’s web site read, “Today we’re closing our doors and going outside. We hope you’ll come with us,” amid an image of a desert landscape.
Some National Parks were inspired by REI’s message, offering free or reduced admission Friday to counter the Black Friday chaos. Parks in Arizona, Tennessee and other states used the hashtag #FreshAirFriday.