McDonald’s attempt to cash in on a viral blast from the past has turned into a headache for the fast food company.
After a push from the Adult Swim sitcom “Rick and Morty” — and a subsequent viral outpouring of support — Mickey D’s announced that for one day only, its mythical Szechuan sauce would be back in business.
The sauce hasn’t been available since 1998, when the fast food chain sold it as a promotion for the Disney movie “Mulan.”
The Szechuan sauce promotion backfired after few fans were actually able to get the sauce.
But thanks to “Rick and Morty” — in which the character Rick is obsessed with getting his hands on the sauce — McDonald’s deemed Oct. 7 the return of the Szechuan.
Only, things didn’t go according to plan.
Despite having had nearly 20 years to plot the dipping sauce’s comeback, McDonald’s left fans across the country fuming after the Szechuan ran out faster than anticipated.
The sauce was brought back to life thanks to a push from “Rick and Morty.”
Police were even called to a Florida location, where angry groups of customers went home empty handed after waiting hours to taste the sauce, according to local reporter Lulu Ramadan.
Other locations were plagued with chants of “We want sauce!,” and protestors with signs demanding the dip.
McDonald’s ultimately apologized for leaving customers hanging, and admitted that the supply was “super-limited” from the get-go.
“The best fans in the multiverse showed us what they got today. We hear you & we’re sorry not everyone could get some super-limited Szechuan,” the company wrote on Twitter.
Still, many fans didn’t accept the apology, and expressed anger that the one-day-only event was so poorly planned.
“I’m not mad that it ran out, I am mad that the location I went to said online it was supposed to have it and never did. They only had the poster,” one user wrote on Twitter.
“You’re not sorry. You did this for publicity and I hope people decide not to eat at McDonald’s because of it,” added another.