Laurene Powell Jobs is diving deeper into Hollywood.
Ms. Jobs, already a major investor in the Walt Disney Company and Apple, said on Friday that her company, Emerson Collective, had taken a minority stake in Anonymous Content, a prominent production and talent management company. Anonymous, founded in 1999 by Steve Golin, has been behind hit television shows like âMr. Robotâ and movies like âSpotlight,â the reigning Academy Award winner for best picture.
Credit William Widmer for The New York Times
Financial terms were not disclosed.
The investment by Ms. Jobs, the widow of Steven P. Jobs, the Apple co-founder who died five years ago, will provide capital for Anonymous to move more aggressively to make programming intended to compel social change â one of Emersonâs primary goals. The move puts Anonymous onto competition on with Participant Media, the current leader in cause-based entertainment.
Making movies and television shows with a message is not an easy business: Participant, founded in 2004 by the eBay co-founder Jeffrey S. Skoll, has struggled through wildly uneven results. Participant-backed hits have included the global warming documentary âAn Inconvenient Truth,â while flops have included âOur Brand is Crisis,â a drama about election manipulation in Bolivia.