Home / Sports / FS1 removes ‘hopeless’ Knicks subway ad campaign

FS1 removes ‘hopeless’ Knicks subway ad campaign

Fox Sports 1’s Knicks subway ad campaign has taken an express train to nowhere.

The ad-wrap, which was installed at the Times Square-Grand Central shuttle on Monday, was removed in time for Wednesday’s morning commute, the Daily News has confirmed.

The campaign asked riders to “pick a side” on the train: Are the Knicks hopeful or hopeless?

Half of the train was a negative ad with “hopeless” printed along one side of the car’s exterior, which included photos of Joakim Noah and Tim Hardaway Jr.

‘Hopeless’ Knicks greet NYC subway riders due to FS1 ad campaign

Knicks fans no longer have to pick a side.

Knicks fans no longer have to pick a side.

(Jake Becker/New York Daily News)

The “hopeful” half focused on young star Kristaps Porzingis.

But it was the interior of the hopeless side that delivered the campaign’s most pointed criticism.

Three side-by-seats seats read, “Sit here if you blame Phil,” “Sit here if you blame Melo,” and “Sit here if you blame Dolan.”

“Sit here if you’re hopeless,” read another.

Knicks’ Porzingis explains why he doesn’t want to play center

FS1 apologized for the campaign in a statement on Tuesday.

“Today, FS1 featured statements on a New York City subway car intended to reflect the distinct emotions and opinions of passionate sports fans,” the company said. “We regret the tone and are removing the content in its entirety.”

A new FS1 ad campaign is asking New York City subway riders to "pick a side" on the Times Square to Grand Central shuttle, are the Knicks 'Hopeless' or 'Hopeful.' October 3, 2017.

Knicks fans asked to ‘pick a side’ with FS1’s subway ad campaign

Two other cars on the train contained similar yet milder statements focusing on other athletes, including Yankees star Aaron Judge and Giants quarterback Eli Manning.

But Knicks fans won’t have to be reminded of their “hopeless” team when the season begins later this month.

Tags:
fox sports
nba
new york knicks
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