Home / Entertainment / Fight promoter sues JAY-Z's company over brand visibility

Fight promoter sues JAY-Z's company over brand visibility

A Miami-based boxing promoter is taking rapper JAY-Z’s Roc Nation Sports to court — to ensure his brand be featured at an upcoming fight at Madison Square Garden.

Luis Fonseca says he has been frozen out of the highly-anticipated fight between Vasyl Lomachenko vs Guillermo Rigondeaux.

Fonesca, the vice president of Caribe Promotions, says in a new suit filed Tuesday in Manhattan Supreme Court that it will suffer “disastrous” financial consequences if it’s brand name is not featured prominently in the fight scheduled for Saturday.

“Denying Caribe the benefit of association with its marquee fighter in this historic bout cannot be remedied by money damages,” Fonseca says in an affidavit.

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Guillermo Rigondeaux at his super bantamweight championship bout against Moises Flores in June.

(Christian Petersen/Getty Images)

Fonseca claims that Roc Nation Sports is in violation of an agreement the two companies signed in November 2015 to co-promote Rigondeaux, who is one of the most decorated amateur fighters in the history of boxing.

Roc Nation has “stonewalled” Caribe, excluding it from financial and promotional aspects of the fight against Lomachenko, Caribe says.

JAY-Z’s company refuses to include an “in association with” credit for Caribe, which reps mostly Cuban fighters, during all ring announcements, according to papers.

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JAY-Z’s Roc Nation Sports is headed to court.

(Ari Perilstein/Getty Images for Roc Nation)

The suit indicates that the two companies are in arbitration regarding a breach of their agreement. Caribe says it sued because the arbitration will not be resolved before the fight, which is being touted as one of the purest boxing matches ever staged.

It will pit two double Olympic gold medalists against each other in a professional ring for the first time, and will be broadcast on ESPN.

The suit seeks an emergency court order, allowing Caribe to act as co-promoter of the event.

An attorney for Roc Nation Sports did not return a message.

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