Pennywise was outshined by The King in a German screening of “It.”
The fast food chain Burger King grabbed ahold of the year’s biggest horror film, “It,” in order to troll its dining rival, McDonald’s.
At the end of a special pre-premiere screening of the film in Germany on Sept. 27, audiences were greeted to a strange text bubble just as the suspense began to deescalate. It read, “The moral is: never trust a clown.”
Then, an already frightened crowd was shown the Burger King logo.
This file photo taken on Jan. 2, 2015 shows the Burger King restaurant logo in Chantilly, Va. The fast food chain inserted an advertisement at the end of an “It” screening in Germany last month. The ad trolled B.K.’s rival, McDonald’s.
(PAUL J. RICHARDS/AFP/Getty Images)
A YouTube video from the screening adds that “It” was turned into Burger King’s longest advertisement ever.
The curious YouTube video also begins with a German viewer saying, “In a horror film, you expect anything. But nothing like this.”
It then segues into reaction shots from the crowd with the words, “Loving ‘It.’”
Interspersed in the suspenseful clip, B.K. writes, “While the clown spread fear and terror…we hijacked the horror film of the year.”
Bill Skarsgard as Pennywise the Dancing Clown in New Line Cinema’s horror thriller “It,” a Warner Bros. Pictures release.
(Brooke Palmer/WARNER BROS.)
The video closes with a B.K. ad adorned with a “#NeverTrustAClown” hashtag.