Alphabet could soon become the most valuable company in the world.
The Google powerhouse traded on Friday morning with an equity value above $ 500 billion, less than 10 percent shy of Appleâs value. Investors value the search firmâs earnings from rapidly growing digital advertising more than twice as highly as Appleâs in a saturating smartphone market. Wall Street, however, may be overlooking Alphabetâs risks.
Global smartphone sales growth slowed to 10 percent last year, according to the consulting firm IDC. Reports of cutbacks at Apple suppliers suggest tepid demand for its latest phones. Analysts fear that the company may struggle this year to match the 230 million or so iPhones sold in the last fiscal year to September.
An oversupplied market could bring price wars, which could hurt margins â and the iPhone accounts for about 60 percent of Appleâs revenue and a bigger chunk of its profit. As a result, investors expect little growth in the companyâs top line this year and are paying only about 10 times estimated 2016 earnings for the stock.
The mobile digital advertising market, meanwhile, should almost triple to nearly $ 200 billion globally by 2019, consultants at eMarketer reckon. Alphabetâs sales are forecast to grow about 15 percent this year. This wind at Alphabetâs back and the possibility that its self-driving cars, robots or medical endeavors will pay off help explain why it commands a price-to-earnings multiple above 20.
A subpar earnings report from Apple next week, or a strong one from Alphabet the week after, could bring a new name to the top of the worldâs most valuable companies list.
Investors are, however, prone to overconfidence in technology trends. Facebook is snagging more and more ad dollars. European antitrust authorities are circling. Moreover, some of Alphabetâs revenue comes courtesy of iPhone users: it cost Google $ 1 billion in 2014 to keep its search bar on the Apple device, Bloomberg reports based on transcripts of a court case.
Alphabet is far more reliant on Internet advertising than Apple is on the iPhone. Ads bring in about 90 percent of the companyâs revenue. Any hint of investor skepticism about that market could keep Apple at the top of the list.
DealBook readers: The Reuters Breakingviews predictions book, âStairway to Heaven, Highway to Hell,â offers smart financial ideas for the 2016 playbook. Click here to read the book. (Or download the PDF.)